Although improvements have been made, esports still largely exclude non-gamers from watching. Some of the problems include viewing platforms, how the pro players are presented, and even the tournaments themselves. Blizzard offers a new solution to these problems in how they structured their Overwatch League (OWL). OWL names teams based on geography, where each team has a city’s name and then some other word. By tackling many secondary issues, the progressive team name system makes it much easier for non-gamer viewers to enjoyably watch this esport.